Jim Treliving and Arlene Dickinson have added published author to their lists of career achievements. Harper Collins has published Jim's Decisions: Making the Right Ones, Righting the Wrong Ones (Get it online from Amazon or Indigo) and Arlene's Persuasion: A New Approach to Changing Minds" (Get it online from Amazon or Indigo.

Every week we'll publish an excerpt from one of these books that ties into the lessons from that week's episode. This week we turn to page 191 from Jim's Decisions:

"Never Mess with the Brand.

I remember talking to the president of Wardair, the now defunct airline. We were at some ceremony or other and he turned to me and said, "Jim, I think I've lost control of my company." He used to know the name of all the crews, down to the last flight attendant. But his company grew fast, too fast, and it entered the commercial market, which he was unfamiliar with. Wardair was about charters, and he said he should have grown more in that market before branching out in commercial space, where competition is fierce and the market unpredictable.

"I think this also applies to me. I'm a brand - in many respects, we all are. To make a leap and overcome my fear of being on TV, I told myself I just had to be myself. That was my only job. I had to trust that the producers wanted me, my brand, and not some other version of me. And I have to remind myself of that all the time, whenever I'm tempted to be any different than what I am. That takes away the fear. After all, I can only be me. That has to be enough.

"Reactions aren't Decisions.

That's an important distinction. Reactions are usually actions taken in haste and made with fear. A decision is a plan - without the action. Ideally, there is a small space between the decision and the action that follows, which will allow for tweaking. You can't often take that time as a police officer, but you sure as hell better as a leader."

Excerpt from: Decisions by Jim Treliving. Published by HarperCollins Publishers Ltd. Copyright © 2012 by James Treliving Media Ltd. All Rights Reserved.

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