10 small business tips from CBC's Kim's Convenience
Entrepreneurs, take notes. The Kim family has some tricks up their sleeves.
Kim's Convenience tells the uplifting success story of Mr. and Mrs. Kim's family-run small business. Although the Kims arrived in Canada without English language skills, business connections or educational credentials, they teach lessons you can't learn in school.
Here are tips for running a small business, Kim's Convenience-style.
1. Know your demographic (S1 E1)
During Pride Month, Mr. Kim gives special treatment to LGBTQ customers: a 15% "gay discount."
2. How to use customer psychology (S3 E12)
Mr. Kim explains the store's "relax zone" and "destination zone."
3. How to sell anything to anyone (S2 E3)
Appa shows Janet how to best deal with an interrupting customer… and make a sale.
4. How to avoid liability (S1 E9)
Expiry dates are a controversial topic at Kim's Convenience, so Mr. Kim tests the food himself.
5. How to create demand (S2 E11)
"The cycle is bad for health, but good for business."
6. You have to spend money to make money (S3 E4)
Watch how Mr. Kim sold six pairs of scissors:
7. It pays to be nice to customers (S2 E2)
Mrs. Kim won the business award for a reason.
8. Kids are customers too (S1 E6)
Here's how to deal with their misbehaviour, Mr. Kim-style.
9. The washroom is a basic human right (S1 E5)
Umma argues with Appa after he lets a customer use their washroom and she doesn't want to clean up after them.
10. Plan a "Sneak Attack" for a competitive edge (S2 E7)
When Appa discovers Umma's secret side-business, he wants in.
Sneak attacks keeping the romance alive. <a href="https://t.co/AVTLHV0K3Q">pic.twitter.com/AVTLHV0K3Q</a>—@KimsConvenience