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What’s The Deal With Those Red Cups? Well, They Can Help Feed Hungry Kids
November 28, 2013
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You might have noticed that on our show, George and the guests drink from red cups during interviews.

Well, they're more than just cups: we didn't pick them out because they match the chairs on set.

They're actually part of the World Food Programme's "Fill The Cup" campaign, and they're a symbol of the fight against hunger around the world, especially among school children.

According to the WFP, about 59 million primary school age children across the developing world go to school hungry.


The WFP uses the red cups (along with cups of many other colours) in their School Feeding programs to serve children porridge and other meals. They feed about 26 million children a year.

And it only costs 25 cents to fill one cup with a nutritious meal.

The cups have become a symbol of just how little food it takes to change a child's life.

An empty cup symbolizes hunger, malnutrition, and weakened communities. A full cup means health, education, hope and productive communities.


As Canada's Ambassador Against Hunger for the WFP, George is excited about the opportunity to feature the cups on the program each night.

We thought we should let you know what they're all about.

Here's a video George made with the help of some of his friends to help spread the word about the great work the WFP is doing to fight hunger around the world:

If you'd like to help the WFP Fill the Cup, you can visit their site and make a donation right here.

And for more on what the cups mean, check out this video from the WFP, featuring WFP staff, some kids who are using the Red Cups, and Brazilian soccer star Ricardo Izecson dos Santos Leite, AKA Kaká:

Related Articles:
The World Food Programme Teams Up With 'The Hunger Games'

WFP Pakistan Flood Relief Update

The World Food Programme Needs Help In The Sahel


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