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Social Issues
Video Of The Day: Charity Ad Campaign For Haiti Puts First World Problems Into Persepctive
October 14, 2012
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One thing we all tend to do is complain: Work sucks. I hate school. I wish we had more space in this house. I wish we had granite countertops.

Whatever it is, we all do it. And probably, more than we should.

Well, this video aims to drive home the point. It was created by the DDB ad agency in New York for a charity in Haiti called 'Water Is Life.'

In the video, ordinary Haitians read tweets sent out by people in wealthy countries complaining about everything from leather car seats that aren't heated, to their office being too cold, to getting pickles when they didn't ask for pickles.

A senior editor at named Jim Edwards posted the video on Twitter with the hashtag #Firstworldproblems.

He thought the ad really stood out, in terms of getting people to pay attention to a country such as Haiti - which is one of the poorest places on the planet.

Take a look.

The DDB agency says it's not out to humiliate people who have used the #FirstWorldProblems.

But it does say it would like to get rid of the hashtag because it "showcases concerns that seem important to those living in wealthy, industrialized countries, yet are, in fact, trivial compared to the issues faced by those struggling to survive in many parts of the world.

Critics say the purpose of #FirstWorldProblems is to ironically point out that "problems" in wealthy countries aren't really problems.

In other words, people who use the tag already get the point of the video.

Related stories

Haiti Two Years After The Earthquake

Artists For Haiti Have $13.6 Million Night


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