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A Dramatic Reenactment Of The KISS Ballad ‘Beth’
May 12, 2013
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If, by chance, your name is Beth... the KISS classic of the same name is either a touching tribute or the bane of your existence.

One thing's for sure, the song is unquestionably iconic.

It was KISS's first Gold single in the U.S. and a huge hit worldwide, but as the story goes, 'Beth' almost didn't make it on the album.

In the book, KISS: Behind the Mask - The Official Authorized Biography, drummer Peter Criss recalls, "I used to come in with tons of material and Gene (Simmons) and Paul (Stanley) were always turning it down saying 'that's not our style'".

"What the hell is this? We don't do ballads" was the band's response.

Good thing they did.


Now, the clever video at the top offers a dramatic take on the song, with a suffering wife Beth calling her husband at the studio: "It's Beth. I'm wondering when you're coming home as I'm making meatloaf!"

When she berates him for being late and missing dinner, the reply is the song's chorus, "Beth, what can I do?"

The piece pretty much follows the song word for word.

It was directed by Brian Billow and written by Bob Winter, who tells AdWeek, "Maybe the next song is 'Jump' by Van Halen, and it turns out it was really about one band member helping another band member avoid stepping in dog poop."


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