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NXNE 2012: Essential Interactive
June 10, 2012
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Starting next Monday, North By Northeast Festivals and Conference will be taking over Toronto. NXNE is known as the Canadian destination for emerging artists and some major-label headliners, as well as a place for artists, industry and fans to come together.

The festival stretches over 7 days and nights, presenting over 780 bands and 40 films with an expected attendance of over 300,000. And NXNE Interactive's media conference brings together content-creating artists, tech entrepreneurs, digital marketing gurus, web business experts and social media aficionados over four days. To celebrate its 18th year, we've pulled together some of our essential picks for music, film, comedy and interactive at the festival.

Below are some picks for the best of this year's Interactive Conference, as chosen by our web team. NXNE Interactive (NXNEi for short) runs from Wednesday to Friday, with a preview workshop on Tuesday. All NXNEi events will take place at the Hyatt Regency Toronto.


WORKSHOP: Social Media Strategy (10AM - 5PM)
PR specialist Michael Dolan and Lucia Mancuso, President and Lead Strategist at The Blog Studio, are leading this workshop from 10 am to 5 pm on Tuesday. They also presented at last year's NXNEi, and it seems like they've got sound advice for social media users: have a goal, know who you are, and know what you want to do. Should be a good talk.


Community Managers: Defending Your Brand and Creating Your Audience (9:30AM - 10:30AM)
This looks like an interesting chat for anyone who has to work with an audience online - and in the modern media landscape, that actually covers a lot of people's jobs. The panel will be moderated by Dana Herlihey, a professional community manager for online projects.

How To Win At YouTube (12:00PM - 1:00PM)
The title says it all. In the age of Bieber, YouTube has become a viable technology for being discovered, sharing your content, and even changing the world. It will be very interesting to see what this panel, featuring Harley Morenstein, Alex Ikonn and Corey Vidal and moderated by Guy Gal, has to say.

Punk: A Not So Unbiased Take On How it Shaped All Modern Music With Damian Abraham (2:00PM - 3:00PM)
This is a no-brainer: friend of the show Damian from F***ed Up. Punk. Music history. Given the nature of the event, Damian might keep his shirt on. But half the fun will be wondering if that's true...


2012: Year of the People (10:45AM-11:45PM)
This year has definitely felt like a tipping point for social media, technology, and the public feeding back and being in direct contact with people in the public eye. We'll see what speaker Rosie Siman has to say about all that.

My Anti is Bigger Than Your Censorship: Combating Internet Censorship Through Art and Satire (2:00PM - 3:00PM)
If there's anyone who is qualified to speak about the possibilities of satire and political commentary, it's Saman Arbabi. He's a friend of the show (he was on a few times this season), and his show 'Parazit' is all about satirizing the political establishment in Iran. This is a must-see.


Game On! Social TV & Audience Engagement (9:30AM - 10:30AM)
Full disclosure: this discussion will be moderated by Tessa Sproule, an Interactive Content executive at CBC, and will feature contributions from Paul McGrath and Fergus Heywood, who we work with. But that means we can recommend it whole-heartedly - it will be an insightful discussion. Catch it if you can

When The Internet Met Copyright: The Story of the Canadian Copyfight (12:00PM - 1:00AM)
Michael Geist is a very smart guy, and he knows a ton about copyright issues in this country - we had him on the show earlier this season talking about Bill C-11. This will, without a doubt, be an enlightening look at how we handle copyright in this country.


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