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Canadian Artist of the Week
LOOK AT THIS: The Speech-Bubble Street Lights Of Montreal’s Mount Royal Avenue
January 4, 2014
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Names: Estelle Jugant and Yazid Belkhir, the co-founders of Turn Me On Design, and artists Jean-François Poliquin and Astro.

Where it's installed: Montreal

This series: Street lamps rarely command much attention, but they’re an important part of how we experience our cities and towns. "Idée-O-Rama," a new project from Turn Me On Design, draws the eye toward the black light poles along Mount Royal Avenue, one of Montreal’s central arteries. After winning a competition to install a project on the street, they used light fixtures that look like the speech bubbles found in comics to suggest the conversations and goings-on of a busy city street.

The artists: Jugant and Belkhir worked with a pair of artists to come up with the graphics for each lighting fixture: Astro, a long-time graffiti artist, and Jean-François Poliquin, a graphic designer and art director. Astro told that they were asked to riff on the theme of winter in Montreal — which explains the references to poutine, hockey and snowy spiral staircases.

The making-of video:

You can see “Idée-O-Rama” on Montreal’s Mount Royal Avenue until the end of February 2014 (and some version of the project will be back for the next two winters).


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