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The world can be a strange place. And for a lot of us, it's tough to understand why life goes the way it does. Well, enter Steven Levitt.
Steven is an economist at the University of Chicago, and the co-author of 'Freakonomics' - a best selling book that applies economic analysis to some of life's strangest situations. For example - why the legalization of abortion led to a drop in crime, why crack dealers tend to live with their mothers, and why sumo wrestlers cheat.
It might sound odd, but Steven has come up with rational reasons for why people behave the way they do. And surprise, surprise... it all comes down to incentive.
'Freakonomics' has struck such a chord. It spent two years on the New York Times bestseller list. It sold four million copies, and landed Steven on Time Magazine's list of '100 People Who Shape the World.'
Now, Steven is back with a much-anticipated follow up called 'SuperFreakonomics.' And once again, he's challenging the way we think.