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For years, people have argued over Mixed Martial Arts: either you love it, or you hate it, with very few people sitting on the fence. But lately, the conversation seems to be changing: the war is over, the haters lost, and the man most responsible for MMA's growing popularity is Dana White.
Dana is the president and co-owner of UFC, the Ultimate Fighting Championship - as such, he's become the public face of professional fighting.
If there were ever a model for a non-traditional President, he's it. Dana grew up in Boston. As an amateur boxer, he was told he'd never make it as a pro, and after running into some trouble with the Irish mob, he fled to Vegas, got involved in the fight business, and eventually bought a stake in the struggling UFC. Price tag? Two million dollars. That was 10 years ago. Today, UFC is one of the most valuable sports properties on the planet, valued in the neighbourhood of two billion.
But Dana isn't content with his success: he's got a plan to make his athletes, like Canadian George St. Pierre, into even bigger stars. Plus, a recent TV deal with Fox is another sign that MMA is going further mainstream. Now, with his sights set on India and China, Dana is ready to conquer the world. The question: is the world ready for Dana?
Check out the rest of this week's guests right here.