Sports·Video

The story behind the Toronto Raptors 'We The North' campaign

Tom Koukodimos, co-managing partner of Sid Lee, the agency that developed the 'We The North' campaign for the Toronto Raptors joined CBC News' Heather Hiscox in studio.
Tom Koukodimos, co-managing partner of Sid Lee, the agency that developed the 'We The North' campaign for the Toronto Raptors joined CBC News' Heather Hiscox in studio. 7:49