World Cup

Megan Rapinoe fuses politics, equal pay as World Cup prize-money gulf widens

After the United States won its record fourth Women's World Cup title and second in a row, the trophy presentation was overshadowed by fans chanting for "equal pay."

Victory earns Americans $4M, while men's 2018 winner notched $38M

Megan Rapinoe celebrates after scoring a penalty against the Netherlands in the women's World Cup final on Sunday. (Ian Landsdon/EPA-EFE)

A Women's World Cup stirred by heated debates on politics, pay and technology saw the narratives fused in Sunday's final by the undisputed and outspoken star of the tournament: Megan Rapinoe.

By opening the scoring with a penalty awarded after a video review, Rapinoe claimed a sixth goal and - thanks to her assists - finished as the top scorer of the most-watched FIFA women's tournament.

Winning the Golden Boot provided the pink-haired player renowned for her individuality and activism with a platform for both after the 2-0 victory over the Netherlands .

The forward got to collect her scoring trophy before the main prize was handed out in Lyon.

WATCH | Americans claim back-to-back World Cup titles:

Megan Rapinoe scored the game-winner for the United States in the World Cup final to secure their fourth World Cup title in a 2-0 win over the Netherlands. 1:41

But only after the introduction of French President Emmanuel Macron and FIFA counterpart Gianni Infantino for the on-field trophy presentation was followed by boos and chants of "equal pay," - thousands taking up Rapinoe's campaign for more equitable prize money from the World Cup organizers and compensation from the U.S. federation.

"A little public shame never hurt anyone," Rapinoe said with a winners' medal around her neck. "So I am down with it."

Not down with a visit to the White House, though, with Rapinoe's rejection of a post-tournament visit delivered publicly in a video that emerged during the World Cup.

"Megan should WIN first before she TALKS!" President Donald Trump responded in tweet that lit up the tournament. "Finish the job!"

When the job was finished Sunday, only congratulations came from Trump — for the entire team.

"Great and exciting play," he tweeted. "America is proud of you all!"

In the hours before the Americans won a fourth World Cup, Rapinoe found an advocate for the pursuit of greater pay equality in the French president.

"We need to go progressively toward that," Macron said. "We should progressively converge."

Megan Rapinoe shakes hands with French President Emmanuel Macron and FIFA president Gianni Infantino. (Srdjan Suki/EPA-EFE)

That is undermined by the prize money for the men's World Cup in 2022 jumping to $440 million when the women's teams will only split $60 million in 2023.

This time, it is only half that.

Victory gave the Americans $4 million - double the amount earned four years ago - as part of a $30 million prize pot but lagging the $38 million earned by France for lifting the men's trophy last July in Moscow.

On the eve of the final, sitting in the same news conference position occupied by Infantino a day earlier, Rapinoe rebuked the head of soccer's governing body for disrespecting women as the prize-money gulf widens with the winners of the men's World Cups.

Rapinoe chose not to confront Infantino on the field.

"There was a wry smile, for sure," she said. "He knows. He did say we'll have a conversation or something. I said, 'I'd love to."'

The Americans will take home $4 million - double the amount earned four years ago - as part of a $30 million prize pot, but lagging the $38 million earned by France for lifting the men's trophy last July in Moscow. (Maja Hitij/Getty Images)

Rapinoe has something to be thankful to Infantino for: the introduction of VAR, which has had a disruptive debut in women's soccer as referees and players have adjusted to the new technology.

"VAR wouldn't miss the final, she had to show up somewhere," Rapinoe said. "It has gotten a lot of stick in the tournament. There's some inconsistencies but this is the first time all these referees have actually used it. So overall I think it's been pretty good."

What has been less of a success were FIFA's efforts at attracting fans to some games.

FIFA knows it has to do more to raise attendance. The sellout crowd of 58,000 on Sunday was a rarity.

In a month when FIFA challenged the world to "Dare to Shine," efforts were dimmed by marketing mishaps around ticket promotions that saw swathes of empty seats in stadiums.

A sellout crowd of 58,000 watched the women's World Cup final on Sunday. Despite the success FIFA has struggled attract fans to the tournament. (Alex Grimm/Getty Images)

The choice of venue will be scrutinized more closely with FIFA now realizing going to stronger soccer cities - rather than Montpellier and Nice - could have produced fuller stadiums.

"A lot can be done to popularize our sport a bit more, like the men's World Cup is kind of seen as a destination even for those that aren't pure football fans," said Sarai Bareman, FIFA's head of women's soccer. "We need to do a lot more to promote the game to attract that kind of fan."

While the host for the 2026 men's World Cup was picked last year, FIFA has yet to pick the destination for its next women's showpiece and the decision could be delayed again.

The FIFA Council was due to make the pick in March but Infantino said Friday the bidding process might have to be re-opened after revealing plans to expand the tournament from 24 to 32 teams.

Megan Rapinoe admitted that the introduction of VAR had brought some inconsistencies, but praised the technology saying that overall it had been 'pretty good.' (Maja Hitij/Getty Images)

In a sign of soaring interest in the women's game, FIFA already has nine countries interested in hosting in 2023: Argentina, Australia, Bolivia, Brazil, Colombia, Japan, New Zealand, South Africa and South Korea.

Rapinoe will be hoping players aren't still fighting over pay by then.

"Everyone's is kind of asking what's next and what we want to come of all this," she said. "It's to stop having the conversation about equal pay, are we worth it, the investment piece. ... It's time to kind of sit down with everyone and really get to work."

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