Soccer

Social media chides new Juventus soccer club logo

Parodies online have likened the logo to everything from a referee whistle to spooning couples. Retired tennis player Robin Soderling playfully acknowledged the logo is similar to his own brand.

Club president says new logo is 'a symbol of the Juventus way of living'

The stark badge, right, featuring a J in white and black in the shape of a shield contrasts sharply with the old badge, left, an oval crest in traditional white and black stripes with a charging bull. (Getty Images/Juventus FC Twitter)

Juventus' new logo is being criticized on social media.

The stark badge featuring a J in white and black in the shape of a shield contrasts sharply with the old badge, an oval crest in traditional white and black stripes with a charging bull.

Club president Andrea Agnelli says, "This new logo is a symbol of the Juventus way of living."

Parodies online have likened the logo to everything from a referee whistle to spooning couples.

Retired tennis player Robin Soderling playfully acknowledged the logo is similar to his own brand.

The logo was presented in Milan late Monday.

"I saw the future of music in the 1970s. Now, Juventus have seen the future of football," electronic dance music great Giorgio Moroder was quoted as saying on Juventus' Twitter account after attending the presentation.

Comments

To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.