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Curling

Canadian women's curlers seek equal payout at national events

Several top curlers have started talks with Curling Canada to address concerns about the difference between men's and women's payouts at the national championships.

Homan rink member Lisa Weagle, others have discussed concerns with Curling Canada

Canada's Lisa Weagle is among a group of women’s curlers wanting an equal payout as their male counterparts at national events. (Aaron Favila/Associated Press)

Several top curlers have started talks with Curling Canada to address concerns about the difference between men's and women's payouts at the national championships.

The winning team at the Brier, sponsored by Tim Hortons, received over two times the prize money given to the Scotties Tournament of Hearts champion. Kevin Koe's Alberta team earned $70,000 for winning the men's title last Sunday while Chelsea Carey's Alberta team earned $32,000 for taking the women's crown last month.

Lisa Weagle, who plays lead on Team Rachel Homan, is part of a group of curlers -- women and men -- who have recently discussed the subject with the federation.

"We're confident that they're listening to our concerns and they're working with their sponsors to try to make it equal," Weagle said.

Sizeable difference

In addition to prize money, national champion teams are also eligible for athlete funding, including almost $170,000 from Sport Canada over a two-year period, along with sponsorship cresting funds for playoff and world championship appearances.

From a business standpoint, it's hard to demand equal money. ... But it does need to get closer.— Scotties champion Chelsea Carey, who received less than half the prize money as Brier winner Kevin Koe

The national men's finalist also earned over double the prize money of the women's finalist. Brendan Bottcher's wild-card team rink received $50,000 for reaching the Brier final while Homan's Ontario team earned $24,000 for finishing second at the Scotties.

"I can understand there being some [general] difference because the Brier nets more money if you look at ticket sales and the Patch [Brier entertainment venue/bar] and all that stuff," Carey said on a recent conference call. "The viewership ratings are slightly higher. But the difference isn't justified completely.

"So I think that from a financial standpoint, from a business standpoint, it's hard to demand exactly equal money. That would be great, but it does need to get closer. We are having those conversations to move it in that direction."

Other top domestic events, including the Pinty's Grand Slam of Curling series and Home Hardware Canada Cup, offer an even split for prize money payouts. The men's and women's competitions for each event are held concurrently at the same venue with the same sponsor.

Different title sponsors

Team Brad Jacobs and Team Jennifer Jones earned $14,000 apiece for their titles at the Canada Cup in December. Bottcher and Homan both earned $30,000 for their teams with victories at the Grand Slam's Canadian Open in January.

The Scotties and the Brier are highlight stops on the Season of Champions calendar but they have different title sponsors. Curling Canada holds the events a few weeks apart in different cities.

Kruger Products took on title sponsorship of the Canadian women's championship in 1982 while Tim Hortons came on board for the men's playdowns in 2005.

"Our contracts with our title sponsors are very different and I'm not at liberty to give confidential business details but I do want to clarify that both title sponsors provide quite significant support to the athletes and to the sport," Curling Canada chief executive officer Katherine Henderson said in an email.

Brier edges Scotties in attendance, TV ratings

Curling Canada did not say whether future discussions with the players were planned. There is no formal domestic players' association in place so athletes often have to contact federation brass directly with any concerns.

The Brier drew more spectators than the Scotties this season but television ratings were similar.

The men's competition in Brandon, Man., had an announced average attendance of 3,288 spectators per draw while the Scotties averaged 2,035 per draw in Sydney, N.S.

The Brier had a slight edge in overall average audience viewership with 378,000 compared to 351,000 for the Scotties, a TSN spokesman said in an email. However, the women led in playoff viewership with an average of 574,000 to 545,000 for the men, while the Scotties final averaged 762,000 viewers to 659,000 for the Brier final.

Henderson noted that Kruger also sponsors and invests in provincial tournaments and that Scotties teams receive jewelry for their participation, raising the value of the women's compensation.

"We look at this on an ongoing basis and will continue to do so with our stakeholders," she said.

Large payout gap in many pro circuits

Athletes do not have the option of choosing cash instead of jewelry.

There is still a significant payout gap in many professional circuits like golf and tennis, for example, although it's difficult to compare with curling since those are world tours with international players and different television/sponsorship arrangements.

A national curling championship includes provincial and territorial winners, most of whom still consider themselves amateur athletes.

Weagle said curling has come a long way since her tour debut almost a decade ago.

"I think it's great that we can say that we're really close or on par at most of our events," she said from Ottawa. "I know a lot of work has gone on over the years where a lot of women have fought for this, and men as well, to get equal pay.

"I think it's our responsibility now to keep working and get it so that it really is truly equal so that the next generation of curlers coming up — and hopefully I can see it during my playing career too — that we truly are equal."

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