Backup fashion

Manziel heckled with 'Johnny Clipboard' T-shirts

The Heckler Store, an online clothing manufacturer, is trying to cash in on the latest development in the Cleveland Browns quarterbacking situation with "Johnny Clipboard" T-shirts.

Clothing mocks Browns' backup QB

The Heckler Store is trying to capitalize on the scrutiny over the Cleveland Browns' decision to make Johnny Manziel the team's backup quarterback. (The Heckler Store)

They love their T-shirts in Cleveland, don't they? 

It didn't take long for a clothing manufacturer to try to cash in on the latest development in the Cleveland Browns' quarterbacking situation. 

Coach Mike Pettine announced on Wednesday that Brian Hoyer would be the Browns' No. 1 quarterback to start the NFL season, with Johnny Manziel backing him up. 

By Thursday, The Heckler Store was selling "Johnny Clipboard" T-shirts for $20 on its website. 

Cleveland's T-shirt economy is booming right now.

When LeBron James left the Cavaliers in 2010, there was a mass burning of jerseys and shirts. With King James now returning to the franchise, garment presses can barely keep up with the demand to help Cavs fans fill their closets again.

When the Browns drafted Manziel with their first pick, it also flooded the T-shirt market with designs capturing his many nicknames, including "Johnny Football," "Johnny Cleveland," and "Johnny Knows."


To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.