NBA

Kawhi Leonard 'King Of The North' billboard now overlooking Oakland

New Balance, the sponsor of Kawhi Leonard, has paid for a billboard in Oakland with a picture of the star and the caption, "The King Of The North is Coming."

Raptors opened NBA Finals with impressive win over Warriors

New Balance wasted not time in making their client Kawhi Leonard a presence in Oakland. (OTJSports/Twitter)

New Balance, the sponsor of Kawhi Leonard, the maker of his shoes, the first of their name, has put up a billboard in Oakland with a picture of the star and the words "The King Of The North is Coming."

In case you weren't sure — because their name is Golden State — the Warriors play in Oakland. 

Now, unsuspecting Oaklanders and Warriors fans alike will be looking at the man who is tasked with taking down the dynasty while driving down the highway. 

The billboard has the cities that Toronto has already beaten these playoffs crossed out, with only "GS" remaining.

The Raptors won Game 1 on Thursday 118-109, with Kawhi scoring 23 points.