3 simple tech tools to help you run your small business
Entrepreneurs are looking for tech solutions that can keep pace with the rapid shifts.
For the past few months, business owners across Canada have been sailing into uncharted waters. Whether they've had to reconfigure their businesses overnight to work from home or create virtual alternatives to their products and services, many have had to act fast to keep their businesses running during the COVID-19 pandemic.
As a result, entrepreneurs are looking for tech solutions that can keep pace with the rapid shifts they're experiencing inside their businesses.
"They want to grow and stay competitive, but that's increasingly challenging when both they and their customers are unable to access either their office or their stores or their practice," says Alexander Stoyanov, a Dell Technologies Advisor in Canada.
On top of that, when you're trying to keep the lights on, you need your technology to serve you well and enable you as opposed to slowing you down. However, it can be challenging and time-consuming for business owners to find the right tools for their businesses.
"Small businesses usually don't have access to a full-fledged IT department," says Stoyanov. They might not know the ins and outs and pros and cons of all the different products available. They just know that they need solutions that they can plug in and start using right away, he says.
Stoyanov's advice? Look for technology that's manageable, reliable, and secure.
While every business has its own unique needs and goals, here are a few solutions that can help entrepreneurs work safely and seamlessly.
1. Business notebook
Speed and size are key when it comes to choosing a new work laptop, but security is also top-of-mind for many business owners who are now managing fully or semi-remote teams. Fortunately, Dell Technologies' business notebooks have been trusted by some of the world's largest companies for 36 years and are consistently rated as one of the best choices for professionals.
"As everybody's working from home, we want to ensure that our customers can conduct business in a way that is both compliant and secure," says Stoyanov. Dell Technologies takes a holistic approach to IT security and their advisors work closely with customers to ensure they're covering all of their bases — from their hardware, software, cloud computing, and everything in between.
Speaking of hardware, Dell Technologies' Latitude laptops have received rave reviews and are a solid choice for entrepreneurs who need a laptop that can keep up with their busy lives. These ultra-thin notebooks are portable, offer up to 8 hours of battery life, and can be recharged up to 80% in just one hour, meaning you can take your laptop from your home office to the couch to the patio without missing a beat.
Last but not least, they have powerful 5th Gen Intel® Core™ processors which allow users to work a lot faster and more efficiently than other solutions on the market. Think blazing-fast data transfer speeds and better WiFi connections, no matter how many tabs or programs you have open.
2. Docking station
Working from home has a lot of upsides, but just because you can make do with your laptop and kitchen table, doesn't mean you should. Especially when there are so many tech solutions available to help you work more efficiently and comfortably.
For example, a docking station allows users to connect to multiple devices through one interface, essentially giving them the ability to use their laptop as a desktop. In other words, if you're tired of plugging and unplugging multiple cables every time you want to take your laptop and work from a different part of your home, this product is for you.
With a docking station, you can get all the productivity-boosting benefits a stationary work set-up, with the added flexibility of being able to quickly unplug your laptop and work wherever you want.
Speaking of a stationary work set-up, if you've felt limited working from your laptop alone, it might be time to upgrade your home work station and invest in a second monitor. Adding a second screen comes with many benefits.
For example, if you typically work in split-screen mode, think of how much easier it would do this across two full screens instead of just one. Dual monitors have been shown to boost productivity and save workers up to 40 minutes a day. Plus, you can connect your second monitor to a docking station so you can easily plug into your workstation when you need to focus or unplug and take your laptop with you when you need a change of scenery.
Bonus: Dell Technologies Advisor
If you're a business owner who might not know where to start or is feeling a little overwhelmed by all the options out there, Stoyanov has two simple words of advice: "Call us."
When you're a business owner trying to do a million tasks at once, you need technology that works as hard as you do. Dell Technologies Advisors work directly with Canadian small business owners to help them find the best tech solutions for their business.
"We try and understand as much as possible about you, your business, what you're trying to accomplish, and based on your needs, make a recommendation," says Stoyanov.
He adds: "It's the greatest job in the world. We're helping people across the nation."
This is paid content produced on behalf of Dell Technologies. This is not CBC journalistic content.