Online Ad Specifications

Targeting Parameters Available:

• Hour of the day
• Day of the week
• Frequency by hour
• Frequency by day
• Frequency by month
• Frequency by week
• Country
• Province
• City
• Area Code
• Postal Code (Client must provide postal code range)
• Computer Operating Systems
• Web Browsers
• Internet Domain Name (Agency must provide list of domain names i.e. telus.net)
• Internet Service Provider (i.e. Sympatico)
• Online Service Provider (i.e. AOL)
• Bandwidth

Notes on 3rd Party Rich Media

We currently accept the following tags- 24/7, Ad Centric, Atlas, Blue Streak, DFA, Clip Stream, EyeReturn, EyeWonder, EyeBlaster, Klipmart, Mediaplex, Point Roll, Real Media, Unicast, Zedo.

*DFA - Since we use DFP, the internal redirects ARE required.

If you do not see the 3rd Party ad company listed above please contact Ad Operations.

All Flash creative must be accompanied by a back-up GIF or JPG file to be served if the user does not have the correct Flash plug-in. This file should be 40k or less.

Flash creative must have the variable "clickTag" implemented correctly within each .swf file. The clickTag is the tracking code assigned by the ad serving network to an individual ad. The clickTag allows the network to register a click once clicked upon. This click through data is reported to the ad servers so advertisers may determine the effectiveness of their campaign.

For instructions on how to correctly implement the clickTag variable with different Actionscript versions please see here.

Creative when clicked should always open a new browser.

Super Big Box - Availability (Homepage, Sports - Health, Business and Technology story pages only). Portrait Ad - Availability (Sports only).

*Please see Flash Standards below.

Expandable ads on Cbc.ca expand on user-initiated mouse on and retract on mouse off. IAB closed button required - 'Close X' button top right, Arial 12pt (in Word) or 16pt (in Photoshop/Flash)

Expandable ads should have a call to action ("roll over to expand" or "click to expand") recommended, so that the user understands ad functionality.

Pushdown Ad Unit - 970 x 40 fixed rich media ad unit that upon user interaction, either via click or mouse over, pushes the site content down to reveal a 970 x 300 panel. The expanded panel allows for a video to be run in the ad unit (available on Sports only).

In-banner video can be auto play or user initiated up to :30 seconds and must have standard controls (i.e. play/pause, audio/mute, and stop). Audio must be user-initiated, except for In-banner Video ads in Expandable banners when expansion is on click. If expansion is on rollover/mouse over, audio must be user-initiated on click. All in-banner video ads must be 3rd party served.

*Please see Flash Standards below.

Catfish

Wallpaper

Additional Requirements

• Top Layer ads and Catfish ads must have a frequency cap of 2.
• No expansion.
• Video plays automatically. Please note video specs as outlined in this document.

Note: Proof of concept required prior to accepting creative on any cbc.ca property. The final copy of creative will have to go through creative approval by Ad Operations and Programming Departments. This process may take up to 48 hours.

*Please see Flash Standards below.

***FLASH STANDARDS - IAB CUAP 3.0***

Adobe Flash Requirements:
A) All Flash creative must be 30 FPS or lower.
B) Flash files require separate .GIF or .JPG back-up file submission.
C) Flash Versions 6 through 10 accepted.
D) Standard Ads should be served as WMODE "Opaque".
E) Floating Ads should be served as WMODE "Transparent".

Additional File Size

For 3rd Party Ad Tags an additional 2.2mb "polite" download. (Note: Additional bandwidth to be paid by advertiser.)

Timing

Cycle or Loops - 30 seconds of animation, 30 seconds of video. 3 loops maximum.

Flash Specifics

30 frames per second. Minimum Flash version of 8.
All Flash ads must be accompanied with a default GIF or JPG version.

Video

Plays automatically with no sound. Sound must be optional and user initiated only.

Exceptions - Non User initiated sound on Expandable Video Ad units: For an expandable ad unit to play video and audio upon user interaction, the ad copy MUST clearly state one of the following: "click here to watch video" or "mouse over to watch video".

Controls "must haves"
Audio on/off
Video stop/play/pause
IAB standard close box

ClickTag Instructions

Please include the following code within the flash button:

on(release) {
getURL(clickTag, "_blank");
}

Requirements

Companion Big Box:

Creative Submission:

Must include: Advertiser, IO number, campaign name, detailed trafficking instructions, creative files/tags, click-through URL (if not submitting tags), back-up file if applicable (must accompany each .swf file).

Turnaround Time:

Creative should be received by YouTube no later than four business days prior to campaign start date and sent to YouTube_Partner_AdOps@google.com. Please note, five business days will be required for any InVideo and Video Ad executions.

Ads Must:

Contain a full border, conform to YouTube specifications, and clearly identify sponsors.

Ads May Not:

Have a fake hyperlinks, resemble Windows/Unix/Mac dialogue boxes, simulate fake interactivity, contain content of a sexual nature, contain audio (except for rich media ads, for which audio must be user-initiated), initiate downloads, be intrusive, advertise competitive content, or have misleading content.

Animated Flash Overlay:

(Must use YouTube template to create the file)

Tracking Elements

Cannot be third party served.
Third-party tracking pixel may be implemented.
Third-party click URL may be implemented.

CBC MUSIC

Duration: :15s or :30s audio ad
Format: .mp3
Audio Bitrate: 64kbps, 44khz stereo
-20dbs

Campaign Cancellation Terms: Minimum 10 business day notice of cancellation, with a sliding scale of cost implications for less than 10 business day notice.

Late Creative Deadlines: Standard Banner ads are required to be submitted to Online Publishers at least 3 business days prior to campaign launch; Rich Media and Video ads are required to be submitted to Online Publishers at least 5 business days prior to campaign launch. NOTE: If an Advertiser or Agency is using a 3rd Party Ad Server or Rich Media or Video vendor external to the agency/agency ad server to deliver and track their Online ad campaign, it is recommended that final, Advertiser-approved, fully-functional creative of all types be delivered to the external 3rd Party Ad Serving/vendor company at least 10 days prior to the start of the campaign as set out in the original campaign Insertion Order (IO), to allow for any additional external ad server/vendor testing and tagging.

Responsibility For Space/Impressions: If final, Advertiser-approved, fully-functional creative is not received by the Online Publisher according to the due dates above, the Advertiser and their Agency are still responsible for the media purchased, pursuant to the Insertion Order --or up to the point where campaign has been cancelled -- and will be billed accordingly. The Online Publisher does not "owe" the Advertiser/Agency any impressions missed while creative is late or missing altogether.

Stand-In Creative: While late creative is being developed or repaired, the Advertiser has the option to run a "STAND-IN GIF OR JPG AD" until the originally-intended creative can be trafficked into the purchased space. If the Advertiser/Agency does not supply their own "STAND-IN GIF OR JPG AD" -- because the Advertiser still "owns" the booked space/impressions (and the Publishers is not allowed to resell these) -- in order to make sure the space is filled, the Online Publisher can run an IAB-approved, "STAND-IN PSA AD" in its place.

Reporting: The Online publisher will append proof of campaign performance to every invoice, and include results for "STAND-IN GIF OR JPG AD" or "STAND-IN PSA AD" creative in their delivery reports, within reporting guidelines as outlined in IO.

Billing: The Advertiser and their Agency will be billed for the original, full, contracted amount of impressions pursuant to the original IO, which may include any or all "STAND-IN GIF OR JPG AD" or "STAND-IN PSA AD" impressions, as a result of late creative.

Payment Terms: In concert with all other traditional media, payment for Online advertising campaigns is due 30 days from receipt of invoice.