Ad Standards

The CBC requires Telecaster (TVB) approval for all commercials airing on CBC owned and operated Television stations. 

A Telecaster number must be included on all Traffic instructions. All commercial material must have Telecaster approval prior to air date.

Broadcast material is coordinated by Playlist Management can be received through MIJONET, DG/Fast Channel, and Extreme Reach.  If  sending broadcast material on Betacam tape our address is: 

Please direct all correspondence to PMG Commercial Management PMGcommercialmanagement@cbc.ca and if you have any questions feel free to contact Michael Walker Michael.Walker@cbc.ca (416) 205-2325 or Christine Daniels Christine.Daniels@cbc.ca (416) 205-8764.

Some advertising categories will continue to be approved by CBC.  A list of those categories can be found below.  We recommend submitting English scripts for these categories to Mike.Darley@cbc.ca prior to production.  Please contact Mike by e-mail or phone (416-205-7296) if you have any questions regarding approval.

Advertising That Continues To Be Screened And Approved By CBC

Political

• Political Parties & Candidates - Municipal, Provincial, Territorial, Federal, Territorial
• Political Action Groups

Government

• All branches of government - Municipal, Provincial, Territorial, Federal
• Includes Crown Corporations

Advocacy Groups

• Trade Unions, Councils, Coalitions, Alliances, Boards, Foundations, Federations, Societies
• Associations
• Religious Organizations
• Lobby & Interest Groups including Environmental Groups
• Energy Companies - unless they confine themselves to promoting the sale of their products

Issue and Opinion Messages

• This encompasses all non-product and non-service advertising that promotes a point of view or course of action, and includes Societal, Corporate, Institutional and Public Relations advertising (e.g. ads that promote a view on the structure, organization or functioning of society, and  ads that promote a point of view on a companies record on controversial issues such as the environment)

 Contests & Games of Chance

• Co-Sponsored contests must be approved by legal and Head Office according to established policy & process

Commercials which fall under our Unacceptable policy

• Tobacco/tobacco products, tobacco company sponsorships,
• Social clubs such as matrimonial and dating agencies, (phone chat lines)
• Fortune telling, spiritualism, mind or character reading, phrenology, palmistry, astrology, hypnosis (non-medical)

 Internet Advertising & Advertising that airs on Radio

• All commercials