Under the Influence·Feature

Under the Influence is back!

Under the Influence is back for its 10th season (and Terry's 16th year on CBC Radio). And we've got a fun season planned for you.
Terry O'Reilly leaning against his 1969 Airstream trailer turned mobile recording studio a listener dubbed the "Terstream." (Terry O'Reilly)

Under the Influence is back for its 10th season (and Terry's 16th year on CBC Radio). And we've got a fun season planned for you.

We’ve got a fun 2021 season planned for you. Here’s a sneak peek at what's in store... 1:11

In the first episode of the season, we'll explore the themes of race and marketing, and how this new era is affecting the world of advertising. Several leading brands have their roots in racial stereotypes, like Aunt Jemima - which took its imagery from the slave era. Eskimo Pies is now re-naming their product and acknowledging their old name was offensive to Indigenous people. We'll also look at sports teams and their long history of controversy with team names.

Other episodes coming up this season include: When Spokespeople Switch Brands, The Booming Business of Cemetery Tourism and The Art of the Movie Poster.

Hope you'll join us.

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