Heading up north this weekend?
Going for a walk?
Pack a pod playlist.
If you're a cinephile or have a house full of cinephiles, we've assembled a Quarantine 4-Pack Playlist of our favourite movie-themed Under the Influence episodes just for you. From the strategies used to influence Academy voters before the Oscars to the biggest movie merchandising breakthrough that took place in a galaxy far, far away.
Stream the episodes below. Total listen time: 2 hours.
From the Digital Box Set: This week - just in time for the Oscars - we take our annual look at creative movie trailers. We'll see how Walt Disney convinced the public to watch the first-ever full-length animated movie, why some trailers don't show a frame of the actual film they're advertising, how some trailers contain footage not found in the movie itself and we'll tell the story of why thousands of people bought tickets to a movie, watched a trailer, then got up and went home. This is an archived episode that aired originally on February 23, 2013. 27:07 From the Digital Box Set: The wins and losses at the Academy Awards change the fortunes of actors, directors and films. But what the public never sees is how movie studios - and some actors - campaign to win those Oscars. The strategies used to influence Academy voters are fascinating, involving millions of dollars, trade advertising, parties, swag, the White House, law suits and even trips to old age homes to sway elderly voters. Grab a bag of popcorn and tune in. This is an archived episode that aired originally on February 21, 2015. 27:13 From the Digital Box Set: This week, we look at some of the most innovative movie marketing. From advertising an R-rated superhero to marketing a silent horror film with virtually no dialogue, today's movies aren't just breaking records, they're breaking all the rules. This is an archived episode that aired originally on February 21, 2019. 27:25 In this encore episode, we explore the marketing of movie merchandise. From the earliest days of merchandising book characters, to the true beginning of movie merchandising with the birth of Mickey Mouse and the Disney Studio, the marketing of toys and games became a critical strategy for movie and television studios. We chart the milestones in entertainment merchandising, how those milestones became a marketing strategy to build loyal audiences, and how the biggest merchandising breakthrough in a galaxy far, far away changed everything. 27:28