Under The Influencewith Terry O'Reilly

Latest

How this Canadian-born paper company thrives in a paperless era

Hilroy’s primary-coloured exercise books have been a staple in Canadian classrooms for the better part of a century. But forging an iconic brand doesn't happen overnight.

Why realtors use photos of themselves as marketing

Most agents will tell you it's all about branding. If potential buyers and sellers see your face often enough in the neighbourhood, they assume you're successful and give you a call. But there is another theory. And it circles back to the early days of the real estate business.

Why this major brand's name was called "dyslexic cheekiness."

The use of profanity in marketing has resulted in an upsurge in Vulgar Trademarks. Four-letter words aren’t just sought out by small, feisty companies looking for attention anymore, but by some of the largest advertisers in the world. Is it obscene, or is it free speech?

Why realtors use photos of themselves as marketing

Most agents will tell you it's all about branding. If potential buyers and sellers see your face often enough in the neighbourhood, they assume you're successful and give you a call. But there is another theory. And it circles back to the early days of the real estate business.

How a piece of paper flapping on a billboard influenced an ad campaign for nuns

The unusual Toronto advertisement that inspired Terry O'Reilly to break all the rules.

These major celebrities run unexpected side businesses

While there are many celebrities who lend their names to products, there is a small group of celebs who own companies and do serious business. From general stores to cannabis lines, a few of them may surprise you.

How a deck of cards earns one restaurant lineups out the door

Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually have strategies to ignite word-of-mouth chatter. It’s the oldest form of advertising, but it’s the most effective by far.

How a deck of cards earns one restaurant lineups out the door

Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually have strategies to ignite word-of-mouth chatter. It’s the oldest form of advertising, but it’s the most effective by far.

How one Alberta town attracts both human and non-human visitors

Some small towns find themselves in the middle of nowhere - or are situated off the main highways - and have a difficult time attracting tourists. That’s when they turn to marketing to create landmarks are often quirky, sometimes bizarre and completely unexpected.
Audio

S8E16 - Red Sheep: The Power of Word-Of-Mouth Advertising

This week, we explore Word-of-Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually have strategies to ignite word-of-mouth chatter. It's the oldest form of advertising, but it's the most effective by far.
Audio

Clip - Red Sheep: The Power of Word-Of-Mouth Advertising

This week, we explore Word of Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually have strategies to ignite word-of-mouth chatter. It's the oldest form of advertising, but it's the most effective by far.

How one Alberta town attracts both human and non-human visitors

Some small towns find themselves in the middle of nowhere - or are situated off the main highways - and have a difficult time attracting tourists. That’s when they turn to marketing to create landmarks are often quirky, sometimes bizarre and completely unexpected.

How the McDonald's founders profited more by promising less

Sometimes inventors eliminate a feature of their inventions to create a brand new product. And often, that brand new product takes on a whole new purpose.

This brand mascot is the most recognized but least liked on TV

Some brands use disgustingly effective advertising mascots to talk about delicate subjects on television. Fun characters that personify bodily functions the way human actors never could. But one in particular stands out from the pack.
Audio

Clip - Disgustingly Effective: The Marketing of Bodily Functions

Do you know which mascot is the most recognized but least liked on TV? This week, we look at disgusting but effective advertising mascots. Fun, cuddly characters that personify our bodily functions the way human actors never could. But they all have one thing in common: they're disgustingly lucrative.
Audio

S8E14 - Disgustingly Effective: The Marketing of Bodily Functions

Do you know which mascot is the most recognized but least liked on TV? This week, we look at disgusting but effective advertising mascots. Fun, cuddly characters that personify our bodily functions the way human actors never could. But they all have one thing in common: they're disgustingly lucrative.

How the McDonald's founders profited more by promising less

Sometimes inventors eliminate a feature of their inventions to create a brand new product. And often, that brand new product takes on a whole new purpose.

The unexpected reason the Geico Gecko was born

The insurance industry's marketing has been totally disrupted since the millennium. And it all started with a lizard.

This divorce firm's YouTube campaign earned 90M impressions

The legal industry in North America will spend north of $1B on advertising this year. And as a result, some law firm advertising is good, some of it bad, but a handful of it highly creative.

This divorce firm's YouTube campaign earned 90M impressions

The legal industry in North America will spend north of $1B on advertising this year. And as a result, some law firm advertising is good, some of it bad, but a handful of it highly creative.

Meet the man who influenced your entire breakfast this morning

From cereal to orange juice, this man is responsible for persuading North Americans toward our everyday breakfast choices.

How South Africa used soccer to help end domestic violence

The innovative ways marketers are using audio to send powerful messages around the world.

Why William Shatner nearly sued an Ontario condo developer

Sometimes a celebrity is featured in an advertising campaign without his or her knowledge or permission. There’s no denying the pull of celebrity, but a brand is a legal property. And if you trespass, you risk trouble.

The unexpected reason the Geico Gecko was born

The insurance industry's marketing has been totally disrupted since the millennium. And it all started with a lizard.

How A Quiet Place marketed a silent movie in the 21st century

From marketing a horror film with virtually no dialogue to advertising an R-rated superhero, today’s movies aren’t just breaking records - they’re breaking all the rules