Under The Influencewith Terry O'Reilly

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The real reason most prices end in 99 cents

Over 60% of prices end in the number 9. And the reason behind this odd phenomenon is more complex than you may think.

How some grocery store mirrors nudge you toward healthier choices

How some grocery store mirrors nudge you toward healthier choices

The Nivea prank that had airplane passengers sweating

How Nivea pranked travelers, Evian made babies dance and other viral brand videos.

How Keith Richards wrote one of the biggest rock songs in history...in his sleep

After a night of partying, Keith Richards woke up to find that part of the evening was recorded on his cassette player.

Celebs you didn't know started out in the ad biz

From Dr. Seuss to Obi-Wan Kenobi, the list may surprise you...

Celebs you didn't know started out in the ad biz

From Dr. Seuss to Obi-Wan Kenobi, the list may surprise you...

The Nivea prank that had airplane passengers sweating

How Nivea pranked travelers, Evian made babies dance and other viral brand videos.

How some grocery store mirrors nudge you toward healthier choices

Why Texas grocery stores are using strategically-placed mirrors and self-image to steer customers toward the produce section.

A list of the top-earning dead celebrities

From Marilyn Monroe to Charles Schulz, the world's top-earning deceased celebrities may surprise you...

How Bill Gates really feels about the "Get A Mac" Apple ads

Why Jaguar parodied Mercedes infamous chicken commercial, how Samsung poked fun at Apple and how Apple perfected advertising mockery with Microsoft.

A list of the top-earning dead celebrities

From Marilyn Monroe to Charles Schulz, the world's top-earning deceased celebrities may surprise you...

Do your favourite brands match up with the rest of Canada's?

From top coffee brand to favourite car make, the answers may surprise you.

How Keith Richards wrote one of the biggest rock songs in history...in his sleep

After a night of partying, Keith Richards woke up to find that part of the evening was recorded on his cassette player.

The ingenious way Elvis Presley even made money off his haters

Colonel Tom Parker, the mastermind behind Elvis's rise to fame, found a clever way to make money off Elvis fans and non-fans alike.

The best elevator pitch in history

The elevator pitch Steve Jobs gave to Pepsi president John Sculley to convince him to join Apple is one of the best of all time.

The ingenious way Elvis Presley even made money off his haters

Colonel Tom Parker, the mastermind behind Elvis's rise to fame, found a clever way to make money off Elvis fans and non-fans alike.

The real reason most prices end in 99 cents

Over 60 per cent of prices end in the number 9. And the reason behind this odd phenomenon is more complex than you may think.

The best elevator pitch in history

The elevator pitch Steve Jobs gave to Pepsi president John Sculley to convince him to join Apple is one of the best of all time.

Under The Influence host Terry O'Reilly answers listener questions

From why some commercials overstay their welcome, to whether lawn signs really affect elections, to the inspiration behind the Under The Influence theme song, host Terry O'Reilly answers social media questions.

How self-driving cars will change your life

While it may seem like a bit of a novelty these days, the era of the autonomous car is fast approaching. And the implications for business, marketing and everyday life are astounding.

How self-driving cars will change your life

While it may seem like a bit of a novelty these days, the era of the autonomous car is fast approaching. And the implications for business, marketing and everyday life are astounding. Fasten your seatbelts.

The total fluke that helped Las Vegas tourism recover after the 2017 shooting

When a city experiences a massive crisis, it must find a way to restore its tourism. All cities rely on tourism – it is often one of the top revenue-generating industries and employs one of the biggest workforces.

This brand created the first ad visible from outer space

The aim of all advertising is to create selling ideas that are impossible to ignore. And in its quest to bring as much attention as possible to brands, the ad biz has shattered a world record or two along the way.

How a military tragedy led to the invention of GPS

The army has invented more products than any other agency, company or organization in history. You'd be astounded at how many products - invented by the military - that now sit in your home at his very moment.

How a billion dollar cosmetics company started off by selling books

One door-to-door book salesman in the 1800s enticed housewives to buy his books by offering them a free vial of perfume. And the rest is cosmetics history.