Under The Influencewith Terry O'Reilly

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The man who influenced your entire breakfast this morning

From cereal to orange juice, this man is responsible for persuading North Americans toward our everyday breakfast choices.

Why Ray Davies flew 26,000 km to save Lola

Sometimes lyrical brand mentions lead to major success. Other times, to lawsuits and bans. But each tells a fascinating story.

From cheese to cannabis - the fascinating products made by monks

Monks create a myriad of merchandise that is sold to the public. Some sing and sell CDs of their chants. Others brew their own beer. A few even deal in marijuana. But in almost all cases, the products sell well and sell fast. And the reasons why are fascinating.
Audio

Clip - Monastic Merchandise: Products Made By Monks

This week, we look at products made by monks. Monks create a myriad of merchandise that is sold to the public. Some sing and sell CDs of their chants. Others brew their own beer. A few even deal in cannabis. But in almost all cases, the products sell well and sell fast. And the reasons why are fascinating.
Audio

S8E05 - Monastic Merchandise: Products Made By Monks

This week, we look at products made by monks. Monks create a myriad of merchandise that is sold to the public. Some sing and sell CDs of their chants. Others brew their own beer. A few even deal in cannabis. But in almost all cases, the products sell well and sell fast. And the reasons why are fascinating.

The wackiest vending machines in the world

Vending machines aren’t just soft drink dispensers, they’re marketing machines. They’re portable, branded on all sides and are becoming smarter and smarter. The list of items you can find in vending machines around the world may surprise you.
Audio

S8E04 - Vending Machines: Coin-Operated Marketing

This week, we explore the fascinating world of vending machines. Vending machines aren't just soft drink dispensers, they're marketing machines. They're portable, branded on all sides and are becoming smarter and smarter. The list of wacky items you can find in vending machines around the world may surprise you.

The wackiest vending machines in the world

Vending machines aren’t just soft drink dispensers, they’re marketing machines. They’re portable, branded on all sides and are becoming smarter and smarter. The list of items you can find in vending machines around the world may surprise you.
Audio

Clip: "Vending Machines: Coin Operated Marketing"

This week, we explore the fascinating world of vending machines. Vending machines aren't just soft drink dispensers, they're marketing machines. They're portable, branded on all sides and are becoming smarter and smarter. The list of wacky items you can find in vending machines around the world may surprise you.

The unexpected way Nixon's ban on cigarette ads changed TV forever

From the very first 10-minute radio commercial in 1922 to five-second commercials today, the length of ads has changed dramatically over the decades. But it isn't the changing lengths of commercials that’s so fascinating, it’s the reasons why.

The unexpected way Nixon's ban on cigarette ads changed TV forever

From the very first 10-minute radio commercial in 1922 to five-second commercials today, the length of ads has changed dramatically over the decades. But it isn't the changing lengths of commercials that’s so fascinating, it’s the reasons why.
Audio

S8E03 - A Matter of Time: The History of Commercial Lengths

This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials today, the length of ads has changed dramatically over the decades. But it isn't the changing lengths of commercials that's so fascinating. It's the reasons why.

How Audi used Wi-Fi to outsmart BMW

As the world of marketing gets more and more cluttered every day, it’s forcing advertisers to get creative. And Audi rose to the challenge.
Audio

S8E02 - Wacky Ad Spaces

This week on Under The Influence, we look at unusual and unexpected advertising placements. As the world of marketing gets more and more cluttered every day, it's forcing advertisers to get creative. From urinals and sheep to foreheads and armpits, welcome to the world of wacky ad spaces.

How Audi used Wi-Fi to outsmart BMW

As the world of marketing gets more and more cluttered every day, it’s forcing advertisers to get creative. And Audi rose to the challenge.
Audio

Clip: Wacky Ad Spaces

This week on Under The Influence, we look at unusual and unexpected advertising placements. As the world of marketing gets more and more cluttered every day, it's forcing advertisers to get creative. From urinals and sheep to foreheads and armpits, welcome to the world of wacky ad spaces.
Audio

S8E01 - Jumping The Shark: Spokesperson Disasters

Welcome to the 2019 season of Under The Influence. In this first episode, we look at spokesperson disasters. Hiring a celebrity spokesperson is an advertising strategy many brands can only dream of. But famous names don't come cheap. From Oprah Winfrey, to Gilbert Gottfried and Eric Clapton, celebs attract a lot of attention. But so do their mishaps.

The day a beer brand found out its celebrity spokesperson was in rehab

In the world of advertising, landing a celebrity is a big deal. But celebrities attract a lot of attention. And so do their mishaps.

Big News from Under The Influence: The Arrival of the Digital Box Set

We're excited to announce that our Digital Box Set is here. For the first time ever, the entire Under The Influence archive of past episodes will be available for podcast download free of charge. No more waiting, no more paywalls.

The day a beer brand found out its celebrity spokesperson was in rehab

In the world of advertising, landing a celebrity is a big deal. But celebrities attract a lot of attention. And so do their mishaps.

The real reason most prices end in 99 cents

Over 60% of prices end in the number 9. And the reason behind this odd phenomenon is more complex than you may think.

How some grocery store mirrors nudge you toward healthier choices

How some grocery store mirrors nudge you toward healthier choices

The Nivea prank that had airplane passengers sweating

How Nivea pranked travelers, Evian made babies dance and other viral brand videos.

How Keith Richards wrote one of the biggest rock songs in history...in his sleep

After a night of partying, Keith Richards woke up to find that part of the evening was recorded on his cassette player.

Celebs you didn't know started out in the ad biz

From Dr. Seuss to Obi-Wan Kenobi, the list may surprise you...