Under The Influencewith Terry O'Reilly

Why Jaguar parodied Mercedes infamous chicken commercial, how Samsung poked fun at Apple and how Apple perfected advertising mockery with Microsoft.

From top coffee brand to favourite car make, the answers may surprise you.

From Marilyn Monroe to Charles Schulz, the world's top-earning deceased celebrities may surprise you...

After a night of partying, Keith Richards woke up to find that part of the evening was recorded on his cassette player.

Colonel Tom Parker, the mastermind behind Elvis's rise to fame, found a clever way to make money off Elvis fans and non-fans alike.

Over 60 per cent of prices end in the number 9. And the reason behind this odd phenomenon is more complex than you may think.

The elevator pitch Steve Jobs gave to Pepsi president John Sculley to convince him to join Apple is one of the best of all time.

From why some commercials overstay their welcome, to whether lawn signs really affect elections, to the inspiration behind the Under The Influence theme song, host Terry O'Reilly answers social media questions.

While it may seem like a bit of a novelty these days, the era of the autonomous car is fast approaching. And the implications for business, marketing and everyday life are astounding. Fasten your seatbelts.

When a city experiences a massive crisis, it must find a way to restore its tourism. All cities rely on tourism – it is often one of the top revenue-generating industries and employs one of the biggest workforces.

The aim of all advertising is to create selling ideas that are impossible to ignore. And in its quest to bring as much attention as possible to brands, the ad biz has shattered a world record or two along the way.

The army has invented more products than any other agency, company or organization in history. You'd be astounded at how many products - invented by the military - that now sit in your home at his very moment.

One door-to-door book salesman in the 1800s enticed housewives to buy his books by offering them a free vial of perfume. And the rest is cosmetics history.

Interpreting colours is an interesting science. In the world of marketing, colours play a bigger role in your purchasing decisions than you may think.

As a rule, no company ever wants to point a neon sign at its flaws. In the world of advertising, everything's always coming up roses. But there are a few brave advertisers out there who know that there can be incredible power in a negative.

Why Gordon Lightfoot was surprised to hear he had died on his car radio one day, how the voices in his head helped Brian Wilson make music, and other rock history stories.

Back in the early ‘80s, Ray-Ban sales took a dive. The brand needed a life raft. And one came…in the form of a pants-free Tom Cruise.

Once in a blue moon, commercials make the unlikely leap…to Hollywood. Some become big hit movies, others inspired popular songs. One even became a TV series that was voted one of the worst sitcoms of all time. But that’s what can happen when an ad hitchhikes to Hollywood.

Customer service is marketing. And companies that add smart, little touches make all the difference. Like grocery stores that magnify the small type on vitamin bottles, hardware stores that give you maps of their aisles and airlines that delay a plane full of people to get one man to his family.

Jingles had a great run until the late ‘80s, then songs overtook them. But a few big jingles have beaten the trend in recent years. One in particular has even made one company ten figures.

So many brands were built on the backs of jingles. From the Big Mac, to Smarties, to Wheaties cereal. Successful jingles stay lodged in our minds forever. Once you hear them, learn the melody and start singing the lyrics, you become the advertiser.

Did you know there was a man named Nacho? What about a Mrs. Granny Smith? Or how about a Mr. Leotard? Some products are so cemented in our minds we forget their names once belonged to real people.