Under The Influence with Terry O'Reilly

Ever notice the grid-like pattern on the outer soles of running shoes? Turns out, there's a very interesting story behind it, and it all began with waffles.

The campaign broke all the cardinal rules of advertising. But for one fast food company, it paid off.

The term “vanilla” is synonymous with boring, dull or bland. Yet a scoop of vanilla is the number one choice across the globe.

Those reviews turned out to be remarkable and insightful. So much so, they were turned into an advertising campaign.

In the 1930s, the Disney studio was the leader in animated short films, but had never attempted a full-length film. So when Disney came up with the 80-minute Snow White and the Seven Dwarfs, Hollywood was skeptical.

There were 1,100 people in the American army's top secret division, but they weren’t soldiers. They were artists, sound engineers and set designers, and their mission was deception.

The Lamborghini is one of the world’s most famous supercars, born of Italian craftsmanship and a love of speed. But the true origin of the supercar may surprise you.

What's in a name? Like Hershey, Pennsylvania or Port Sunlight in England, Times Square is named after a company. But it had a long history beforehand.

Lions and waiters and police officers - oh my! The Hollywood PR stunt that pioneered the motion picture publicity spectacle.

An American Express advertising campaign featured celebrities whose names were well-known, but their faces weren't. Its slogan would be considered among the best of the 20th century.

The World War II-born phrase was modernized in 2018 to reflect advances in technology and social media.

There are many different reasons successful companies change their names. Sometimes it’s because the old name has too much negative baggage, sometimes it’s to boost a stock price, sometimes it's for legal reasons and sometimes a name changes because of a tornado.

Only one of those times followed the 35th U.S. president's 1963 assassination.

There was once a time when art was a category at the Olympic Games, but in 1949, the category was removed.

The Vince Lombardi Trophy weighs seven pounds and costs about $50,000. The coveted prize is made entirely of sterling silver by a famed jewellery company.

If you've ever thought Swiss Chalet was always so good for so little, you may recognize these other long-running Canadian ad slogans by agency Goodis, Goldberg, Soren.

Find love and dump the app. One popular dating service boasts an unusual marketing angle.

Only as recently as 2012 was the first-known autograph of The King discovered, and it was long overdue.

UK supermarket Tesco ran a Christmas commercial. It brought in the second-highest number of advertising complaints in UK history. The reason may surprise you.

What started as a fun way to increase the soft drink company's revenues ended in lawsuits, riots and national outrage.

Cemetery tourism is becoming a fast-growing segment of the tourist industry. People plan their travel and vacations around the location of certain cemeteries. But one in particular draws the most visitors each year.

Every Broadway show is mounted with incredible risk and a staggering number of productions never earn back their initial investments.