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Billboards are one of the biggest creative challenges in the marketing world. But not all billboards are gigantic, some brands choose to go tiny.

The company started selling single pieces of bubble gum for a penny and created a character for its accompanying comic strips. Little did they now, the product would go on to span seven decades.

The Goodyear Tire and Rubber Company had big hopes for its blimps a century ago. Including regattas and overseas travel.

64-year-old Jerry Selbee had a bachelor's degree in math, and he used it to take the luck out of the lottery.

There aren’t many examples of two teams, in the same country, in the same sport, in the same league, with the same names, but the Ottawa Rough Riders and the Saskatchewan Roughriders were brand twins for decades. In one of the great Canadian sports anomalies of all time.

It's no surprise the internet is chock full of misinformation. But did you know individuals have the power to change that misinformation?

The commercial was titled “A Bloody Nightmare" and had a specific message for viewers during the pandemic.

An East Village movie theatre gave New Yorkers a much-needed break from the summer heat. But, the film it played featured no actors, the popcorn was free and patrons were encouraged to use their cell phones.

Duplicating paper so easy, a monkey could do it. That is, with the approval of the FCC.

Spinach was Popeye's secret weapon – even giving the character the power to turn into a human rocket. But the reason illustrator E.C. Seegar chose spinach as Popeye's superpower-in-a-can may surprise you.

IKEA Australia was looking to hire employees for its latest mega-store, and the furniture company attracted over 4,000 applicants — without spending a single media dollar.

When the pandemic hit, churches closed their doors in order to contain the spread of the virus. And because people weren't coming to weekly services, church signs became even more important as a way to communicate.

The growing market for men's makeup made cosmetics brand L'Oreal take a second look at its long-standing slogan.

When Roald Dahl's Charlie and the Chocolate Factory was adapted into a movie, its name changed. All thanks to a food company.

When Queen Elizabeth II died on September 8, 2022, one brief, simple phrase set off a monumental chain of events across Britain and the world.

It’s remarkable how well-remembered that commercial still is to this day, considering it's 35 years old. The story behind it may surprise you.

McDonald’s is the 800-pound gorilla in the fast-food category, and Burger King is particularly ingenious when it comes to sniping at McDonald’s.

Hot Wheels is one of the best-selling toys in the world. Over six billion have sold since the company was founded over 50 years ago. And even in today's digital age, the brand manages to reach new heights.

Ever notice the grid-like pattern on the outer soles of running shoes? Turns out, there's a very interesting story behind it, and it all began with waffles.

The campaign broke all the cardinal rules of advertising. But for one fast food company, it paid off.

The term “vanilla” is synonymous with boring, dull or bland. Yet a scoop of vanilla is the number one choice across the globe.

Those reviews turned out to be remarkable and insightful. So much so, they were turned into an advertising campaign.