Family of social media influencers spend 100+ hours a week staging their life
On a regular weekday morning, the Anderson family gathers in the kitchen as kids, Jade and Ryder, prepare for school. But before they leave, their mother, Brit, holds a family meeting.
"We had an awesome week of engagement," she says. "Traffic is up on every single Anderson account."
The Andersons are a family of professional social media influencers.
Last year, they made about $1.3 million through sponsored content and collectively have over seven million followers.
But in the kitchen, the Anderson kids, who are fixated on their phones, fail to acknowledge their mother's good news. Jade takes a selfie.
At just 15-years-old, she is already famous for her singing makeup tutorials on YouTube.
Her younger brother, Ryder, is known on Snapchat for his bottle flips.
Their father AJ, upon hearing the good news, briefly looks up from his phone. "Good work Andersons," he says.
AJ, the self-proclaimed "man of three accounts," operates all of his channels under the umbrella of a personal brand called Try. At the moment, he's hoping to secure a strategic partnership with Starbucks.
But all of the Andersons don't share his enthusiasm for social media.
"I really don't care about social media very much," says Ryder. "But my parents said that it's important for me to gather a sizable following by the time I'm 18. So here we are."
Brit and AJ are trying for a third child. AJ hopes that the pregnancy will bring "nine months of pretty solid content."