This is That·SATIRE

Alberta town creates its own accent to attract tourists

The Canadian tourism industry is worth 17-billion dollars and the town of High Prairie, Alberta is desperate to get some of that money. In an effort to encourage tourism, the town has launched an initiative to create its own accent.
Listen8:53

The Canadian tourism industry is worth 17-billion dollars and the town of High Prairie, Alberta is desperate to get some of that money. In an effort to encourage tourism, the town has launched an initiative to create its own accent.

"When you hear someone speaking with an accent, it reminds you that you're not at home, that you're somewhere different," says Douglas Dollard, High Prairie's Commissioner of Tourism.

When he met with members of town's council to see what they could do boost tourism, they began brainstorming about who does tourism right in Canada. Naturally, their thoughts turned to the East Coast.

"The one commonality that we found between all of those locations is the use of accents," he says.

High Prairie then hired a linguist from Dallas, Texas to begin designing the new accent and to create a few unique phrases for the town.

Listen to the full story to hear how the accent is coming along.


This Is That is an award-winning satirical radio program that doesn't just talk about the issues, it fabricates them. Each week, hosts Pat Kelly and Peter Oldring introduce you to the voices and stories that give this country character in this 100% improvised send-up of public radio.

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