'Your Call Is Important To Us': Designing the best 'on hold' experience
It's believed that most of us will spend literally hours on hold - every year. That's despite the fact most people find the experience incredibly annoying... hanging up just 2 minutes after being put on hold.
But companies and government agencies are in the business of getting you to linger longer... that's why a whole industry has sprung up around designing the best - or least irritating "on hold" experience.
A survey by an American texting service found that on average, we spend 13 hours on hold each year.
As part of our series.By Design, The Current's Josh Bloch brings us a special documentary called "Your Call Is Important To Us" about being On Hold.
Do you have stories - bad ones, or good ones, but probably bad ones --- about being on hold?