Insider accounts of BlackBerry's dramatic rise and fall
This ad from 2008, is seven years old. And it was a time when the Waterloo, Ontario-based company Research In Motion seemed poised to help Canada become a high-tech communications capital of the world.
It was the maker of BlackBerry... the must-have device, the smartphone with the physical-button keyboard that brought email equipped phones into the mainstream of business, government, and tech-savvy consumers.
But the launch of Storm was a gamble for the company and one that would ultimately lead to dark skies for a company that had had such a sunny forecast.
Today, the company has rebranded, calling itself simply BlackBerry. But it's a shadow of the mega-company it was once, and promised to be.
It's been a spectacular rise and fall... and we're learning more about exactly what went down inside the company, thanks to a new book, "Losing the Signal." It's by Globe and Mail business reporters Jacquie McNish and Sean Silcoff. They joined us in our Toronto studio.
We invited Jim Balsillie and Mike Lazaridis to appear on the show. We were told that Jim Balsillie was not available, and we are still waiting to hear back from Mike Lazaridis.
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This segment was produced by The Current's Howard Goldenthal.
Behind the Downfall at BlackBerry - The New York Times