Opinion: Music festivals aren't booking enough women
Book less men.
If Carly Lewis could whisper into the ear of almost every festival programmer she ever met, that's what she would say.
I mean, we have major music festivals in Canada that are programming anywhere from 10 - 18% , maybe 30% musicians who are women-identified.- Carly Lewis
Lewis says while she found some festivals that made an effort to book according to gender parity, for the most she's been struck at how many men get booked at festivals.
And she doesn't buy into the idea, often suggested to her, that its simply numbers: more musicians are men, so more men get booked.
Noting that Coachella has only booked one woman as a headliner, Bjork, in it first started in 1999, Lewis says programmers need to widen their view.
You only see what you can see... and if you're a programmer of a festival and seven out of ten of your favourite musicians are men, then that's who you see and that's who you solicit to come into your line up. So I think it's a matter of not necessarily playing the numbers game, but looking more broadly at who is available beyond what's in view. -Carly Lewis
And before you bring up Lillith Fair's failure in 2010, don't worry we did.
Click the "play" button above to hear the full interview with Carly Lewis.