Spark

Social physics

In his new book, Social Physics: How Good Ideas Spread - The Lessons From a New Science, Alex Pentland takes a mathematical approach to human behavior to better understand where good ideas come from, and how they spread....

In his new book, Social Physics: How Good Ideas Spread - The Lessons From a New Science, Alex Pentland takes a mathematical approach to human behavior to better understand where good ideas come from, and how they spread.

<!--START Social physics AUDIO HERE --> <div class="clear"></div> <!--END Social physics AUDIO --> <ul> <li><a href="http://web.media.mit.edu/~sandy/">Alex Pentland's MIT page</a></li> <li>Alex Pentland's book: <a href="http://www.penguin.ca/nf/Book/BookDisplay/0,,9781594205651,00.html?SOCIAL_PHYSICS_Alex_Pentland">Social Physics</a></li> <li><a href="http://podcast.cbc.ca/spark/spark_20081022_pentland.mp3">Nora's interview about Alex's previous book, <em>Honest Signals</em> (mp3)</a></li> </ul> <h2>Effective communication patterns for groups</h2> <p>In <em>Social Physics</em>, Alex Pentland writes about the communication patterns he saw when observing highly productive groups:</p> <ol> <li>They share lots of ideas -- many short contributions instead of a few long ones</li> <li>Their interactions are dense, with continuous, overlapping cycles of an idea followed by a response</li> <li>They share a diversity of ideas. Everyone contributes.</li> </ol> <h2>Giveaway</h2> <p>As mentioned, we have copies of <em>Social Physics</em> to give away. For your chance to win, just leave a comment below, telling us your tip for better communication. Contest closes Thursday, March 6, 2014 at 5:00 pm Eastern. <a href="http://www.cbc.ca/contests/Contest-Rules-Generic-June-11.pdf">CBC contest rules apply</a>.</p>

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