Why we treat tech companies like religions

Understanding digital divination.
(AP Photo/Marcio Jose Sanchez, File) (The Associated Press)

The Apple Store is not a church and your new tablet is not a religious artifact. But sometimes consumers tend to develop a religious fervour about their favourite tech companies. Alex Allen writes the tech blog Pinch and Zoom, he analyzes this longtime consumer tendency to treat tech companies like religions.

In this segment, Alex mentioned some of Apple's past advertising.  Here are some of the ads he was talking about: