Spark

Why we treat tech companies like religions

Understanding digital divination.
(AP Photo/Marcio Jose Sanchez, File) (The Associated Press)

The Apple Store is not a church and your new tablet is not a religious artifact. But sometimes consumers tend to develop a religious fervour about their favourite tech companies. Alex Allen writes the tech blog Pinch and Zoom, he analyzes this longtime consumer tendency to treat tech companies like religions.


In this segment, Alex mentioned some of Apple's past advertising.  Here are some of the ads he was talking about:

Comments

To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.