Why this ad man thinks we're doing it all wrong online

"Online advertising is a train wreck waiting to happen."

As the use of ad blocking software increases, so too has hand-wringing and controversy in the advertising industry. On his blog The Ad Contrarian, longtime ad man Bob Hoffman declared "I never make predictions. But online advertising is a train wreck waiting to happen." That was in 2013, and now he feels more certain than ever. Bob outlines why he believes many of the predictions and assumptions about online advertising are just plain wrong.


To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.

Become a CBC Member

Join the conversation  Create account

Already have an account?