Q

Michael Bloomberg campaign pays the internet's biggest meme-makers for viral content

Elamin Abdelmahmoud breaks down why 2020 Democratic candidate Michael Bloomberg has made memes a part of his campaign strategy — and how people are reacting to it.
Democratic presidential candidate and former New York City mayor Michael Bloomberg delivers remarks during a campaign rally on Feb. 12, 2020 in Nashville. (Getty Images)
Listen10:45

Elamin Abdelmahmoud is Buzzfeed's social media editor, the co-host of Party Lines with Rosemary Barton and q's online columnist. Every couple of weeks, he brings us up to speed on the big headlines taking over the internet right now.

This week, Abdelmahmoud joined host Tom Power to talk about how and why 2020 Democratic candidate Michael Bloomberg has made memes a part of his campaign strategy.

The former New York City mayor turned late entry in the 2020 Democratic presidential contest has paid some of the internet's biggest meme-makers to post sponsored content for him on Instagram. Abdelmahmoud breaks down how this strategy is working for Bloomberg and how people are reacting to it.

 

— Produced by Jennifer Warren

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