The story behind Alexandria Ocasio-Cortez's bold campaign design

Two designers responsible for Alexandria Ocasio-Cortez's unique campaign posters tell us how they brought the design to life.
(Courtesy of Tandem)

Alexandria Ocasio-Cortez is the 28-year-old woman who made headlines for winning a Democratic primary in a New York State congressional district that covers most of the Bronx and Queens, in New York City.

It's the first big step you can take in trying to win an elected seat in the House of Representatives and it's being called a historic win because Ocasio-Cortez defeated a powerful incumbent in her very first political campaign. 

But she didn't do it alone. She gives a lot of credit to her grassroots team, including the graphic designers that came up with the unique look of her campaign. Maria Arenas and Scott Starrett of the design studio Tandem NYC are two of the people responsible for that look. They explain just how they brought Ocasio-Cortez's bold campaign design to life. 

Hear what they had to say above. 

(Courtesy of Tandem)
(Courtesy of Tandem)

Produced by Shannon Higgins


To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.

Become a CBC Member

Join the conversation  Create account

Already have an account?