The rise and fall of Jeremy Renner's app

Our online columnist Elamin Abdelmahmoud discusses why Jeremy Renner's self-titled app was shut down and what this says about the future of celebrity apps.
Jeremy Renner launched his app in 2017 and shut it down last week. (Getty Images)

Elamin Abdelmahmoud is Buzzfeed's social media editor and q's online columnist. Every couple of weeks, he brings us up to speed on the big headlines taking over the internet right now.

This week, he joins host Tom Power to talk about the rise and fall of Jeremy Renner's self-titled app. The Avengers and Hurt Locker actor debuted the app in 2017 in an attempt to connect his fanbase, called "Renheads."

Last week, Renner shut down the app and released a statement saying, "What was supposed to be a place for fans to connect with each other has turned into a place that is everything I detest and I can't and won't condone."

Abdelmahmoud discusses why the app was shut down, if it will impact Renner's popularity and what this says about the future of celebrity apps. 

Click 'Listen' near the top of this page to hear the full conversation.

— Produced by ​Cora Nijhawan

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