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Ramadan fashion: Why more brands are tailoring trends for Muslim consumers

For a rising number of mainstream and luxury brands, Ramadan is a fashionable new opportunity.
Fashion writer Fareeha Molvi says DKNY's Ramadan line caught her attention last year. Since then, she's noticed more retailers paying attention to an "untapped market" -- especially in oil rich nations. (DKNY)

For billions of Muslims around the world, Ramadan is a deeply spiritual and special time of year — but for a rising number of mainstream and luxury brands, it's also a fashionable new opportunity. 

Fareeha Molvi joins Shad to discuss her mixed feelings about outfitters like Mango and Donna Karan "discovering" the holy time. She also weighs the pros and cons of commercialized cultural visibility. 


 

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