Why women's dyed armpit hair is 'inherently rebellious'

Electric blue, hot pink, neon limeade — in a defiant act of fun and feminism, several women are growing out and dyeing their armpit hair.
"We're in a period of resurgence." A simple and visible feminist protest is back — now with a colourful twist. ( Rain Sissel)

In a defiant act of fun and feminism, (mostly young) women are growing out and dyeing their armpit hair. Electric blue, hot pink, neon limeade — their underarms are storming social media and sparking colourful conversations about personal preference and body positivity. 

For insight on the movement, guest host Candy Palmater checks in with three guests: 

  • Rain Sissel, the blue-pitted co-founder of the Free Your Pits movement.
  • Carole and Charlotte, a mother and daughter who have had passionate discussions about the trend.
  • Academic Emer O'Toole, who offers us a brief history of women's body hair.
WEB EXTRA | Watch the Free Your Pits how-to video on dyeing your armpit hair, plus view a gallery of photos posted to the #freeyourpits hashtag — featuring women with long and sometimes dyed armpit hair — below. 


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