Q

Leatrice Eiseman on Classic Blue, the Pantone colour of the year for 2020

The Pantone Color Institute has declared Classic Blue the official colour of 2020. Leatrice Eiseman, the executive director of the Pantone Color Institute, explains what that means and why it matters.
Leatrice Eiseman is the executive director of the Pantone Color Institute. The official colour for 2020 is Classic Blue. (Submitted by Paola Cespedes, Pantone)

Every year, the Pantone Color Institute, which forecasts colour trends and helps companies decide on a key shade for their products, announces their pick for colour of the year. For 2020, that colour is Classic Blue. Leatrice Eiseman, the executive director of the Pantone Color Institute, joined q's Tom Power to talk about the relationship between colour and psychology, the process behind choosing the colour of the year, and why Classic Blue is the colour we need right now.

Download our podcast or click the 'Listen' link near the top of this page to hear the full conversation with Leatrice Eiseman.

— Produced by ​Cora Nijhawan

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