Q

Jamie Oliver waited 9 years for the right moment to release his new veg cookbook

The celebrity chef lets us in on his unconventional journey to success, and why he finally released his new vegetarian recipe book, Ultimate Veg, after sitting on it for almost a decade.

Ultimate Veg takes vegetarian cooking mainstream

The celebrity chef lets us in on his unconventional journey to success, and why he finally released his new vegetarian recipe book, Ultimate Veg, after sitting on it for almost a decade. 18:06
Listen19:01

Jamie Oliver has just released a new vegetarian cooking book, Ultimate Veg — but he wrote it nine years ago.

With over 30 TV series, two dozen books and countless nutrition campaigns, Oliver is known for advocating smart food choices as a means of lifestyle and civic change. But when it came to moving beyond a meat-centric diet, he told q host Tom Power the dominant culture wasn't ready ... until now. 

In the q studio, Oliver also gets into his philosophy of food and business, his unconventional upbringing, and the economic benefits of limiting meat in your diet. 


Download our podcast or click the 'Listen' link above to hear the full conversation with Jamie Oliver.

— Produced by ​Jennifer Warren

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