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The art of pitching

Pitching ­— it’s where the whole doc process begins. It’s also where it can end. If you’ve written and rewritten pitches, or sat in front of a producer trying to sell your story, you know pitching can be tough. But you also know, when a pitch sings it’s impossible to turn down. So what’s the magic formula?

Pitching ­— it's where the whole doc process begins. It's also where it can end. If you've written and rewritten pitches, or sat in front of a producer trying to sell your story, you know pitching can be tough. But you also know, when a pitch sings it's impossible to turn down. So what's the magic formula?

To help you land your next pitch we've gathered some top notch advice from the story­ gatekeepers here at CBC: 

Sit back and watch as these pros unlock the mystical art of getting your story to air.

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