Cost of Living·LISTEN

Just Right: why this breakfast cereal disappeared from Canadian grocery shelves

The big list of stuff Millennials are allegedly killing is impressive: canned food, diamond rings, cable TV, golf. Another staple on that list? Breakfast cereal. A Canadian breakfast staple is bidding farewell to the cereal aisle. The CBC’s Paul Karchut, spoon in hand, dug in to get the scoop.

Are millennials to blame for declining cereal sales?

Just Right cereal was launched by Kellogg's in 1985 but was recently discontinued. (Paul Karchut/CBC)

The millennial generation gets a lot of blame these days for allegedly killing products: from napkins to canned tuna, cable television to diamond rings. 

Another staple on that list? Breakfast cereal.

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It's a sad day when your favourite cereal disappears from grocery store shelves.

Still, consumer products go away all the time, so can one generation truly take the blame for declining cereal sales?

This year a staple on Canadian breakfast tables is bidding farewell, so the CBC's Paul Karchut, spoon in hand, dug in to get the scoop. Or two scoops, as it were.


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