Cost of Living

The app getting U.S. millennials into the investment — and whether Robinhood is too much like a game

Online trading sites are seeing a rush of new users — including a U.S. only app called Robinhood. What exactly is behind this new app and is the idea of investing as a game going to cause problems?
Robinhood is an investment app, unavailable to Canadians, but making waves in the United States. (Screenshot/Robinhood.com)
Listen5:54

Online trading sites are seeing a rush of new users — including a U.S. only app called Robinhood.

The number of so-called "Robinhooders" has swelled so quickly that, to some, it's moved beyond market oddity and now verges on a phenomenon.


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So what exactly is behind this new app and is the idea of investing as a game going to cause problems? Paul Haavardsrud explains what it is and who's "playing," so to speak.


Click "listen" at the top of the page to hear this segment, or download the Cost of Living podcast.

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