Coming soon? Whether summer blockbusters can bring Canadians back to the cinema
COVID-19 hit movie theatres hard and we don't yet know if the cinema experience will bounce back
Can you remember the last time you went to see a movie at a traditional cinema? The smell of the popcorn, the excitement of the crowd, the collective gasp of the audience when it looks — for a moment — like the villain may win the final fight.
For many Canadians, it's been a long time since we've had that kind of silver screen experience.
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COVID-19 has completely changed the movie business as we know it. How we watch films, when we watch them and where we watch them are all different now. We don't yet know if the cinema experience will bounce back to what it was.
Cost of Living host Paul Haavardsrud talks to film producer (and movie fan) Amy Darling about what we're missing at the cinema, and asks Forbes magazine's box office analyst Scott Mendelson when or if the movie business will return to normal.