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Coming soon? Whether summer blockbusters can bring Canadians back to the cinema

Most Canadians can't go to the movies right now. And now some watch with envy while our American friends return to theatres — if only to watch a giant gorilla punch a giant lizard. When will the curtain go up again for movie lovers in Canada?

COVID-19 hit movie theatres hard and we don't yet know if the cinema experience will bounce back

Your local movie theatre may be open, but that doesn't mean Canadians feel comfortable going to see the latest blockbuster. (Ryan Remiorz/The Canadian Press)

Can you remember the last time you went to see a movie at a traditional cinema? The smell of the popcorn, the excitement of the crowd, the collective gasp of the audience when it looks — for a moment — like the villain may win the final fight.

For many Canadians, it's been a long time since we've had that kind of silver screen experience.

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COVID-19 has completely changed the movie business as we know it. How we watch films, when we watch them and where we watch them are all different now. We don't yet know if the cinema experience will bounce back to what it was.

Cost of Living host Paul Haavardsrud talks to film producer (and movie fan) Amy Darling about what we're missing at the cinema, and asks Forbes magazine's box office analyst Scott Mendelson when or if the movie business will return to normal.

Listen to the segment by clicking above — or download and subscribe to the Cost of Living podcast.


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