Cost of Living·LISTEN

Cruises, airlines and theatres: oh my! Pent-up demand as the pandemic (hopefully) eases

Businesses in sectors like travel, entertainment, food and fitness are all waiting for Canadians to safely come back to them once the pandemic begins to ease. But how much pent-up demand is there?
Travel agencies and cruise companies, like this Ottawa outlet pictured in July 2020, are just some of the businesses hoping pent-up demand for their services pays off as COVID-19 fears ease. (Andrew Lee/CBC)

Businesses in sectors like travel, entertainment, food and fitness are all waiting for Canadians to safely come back to them once the pandemic begins to ease.

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With vaccinations beginning in many parts of the country and world, there is hope on the horizon.

Cost of Living host Paul Haavardsrud asks how much pent-up demand is there, and what's it worth in economic value? Canadians are saving more money — but how much of that can and will be spent?


Click "listen" at the top of the page to hear this segment, or download the Cost of Living podcast.

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