Second-hand surge: why buying used is trendy among young Canadians
Sustainability isn't just a buzzword. It's actually changing how young people consume stuff, and some of the big brands have taken notice.
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IKEA, the very symbol of fast furniture, launched its "Sell-Back" program to facilitate resales in 2019.
Now, Levi Strauss & Co. is launching an online platform to sell second-hand jeans. Whether the motivation is to save the earth, rehabilitate the company's image, or actually make money — big retailers have a lot to gain by moving into the consignment space.
Producer Tara McCarthy dives into the racks of the second-hand economy in Canada.
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