Cost of Living

Second-wave advertising, the business of time zones and banking while Black

This week, the Cost of Living talks with actors and an ad executive about the future of advertising. We also take a closer look at time zones and how they help or hurt business. Finally, we hear from Black entrepreneurs about the challenges of accessing financing in Canada's banking system.
This week, the Cost of Living talks with actors and an ad executive about the future of advertising, we take a closer look at time zones and we hear from Black entrepreneurs about the challenges of accessing financing in Canada's banking system. (Evan Mitsui/CBC, Ben Nelms/CBC, WAYHOME studio/Shutterstock  )

This week, The Cost of Living goes from grounded flights to more grounded shopping habits.Now that the first wave of "disaster ads" has come and gone, how are companies advertising in the COVID economy?

We'll hear from two Canadian actors who appeared in a recent Subaru ad together. It turns out, they're partners in real life too — so they didn't have to socially distance for the shoot! 

  • The Cost of Living ❤s money — how it makes (or breaks) us.
    Catch us Sundays on CBC Radio One at 12:00 p.m. (12:30 p.m. NT).

    We also repeat the following Tuesday at 11:30 a.m. in most provinces.

Host Paul Haavardsrud also talks to an advertising executive about the changes we've seen and the ones we have yet to see, as companies entourage us to spend our money despite the ongoing pandemic.


    It's that time of year again. Our clocks are "falling back" this weekend, which inevitably encourages debate over whether it's time to get rid of daylight saving.

    But what if we took this question one step further — and eliminated time zones altogether?

    It's not that crazy of an idea.

    China is the third largest country in the world — and it has only ONE time zone!

    Producer Anis Heydari speaks with a Uighur Canadian about what it was like growing up in the western-most part of China, where the sun rises at 9:00 a.m.


    Finally, the federal government recently acknowledged the existence of systemic racism within our banking sector.

    Now, Ottawa is partnering with eight financial institutions to address the issue with a new loan program.

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    Producer James Dunne speaks with Black entrepreneurs about the challenges of accessing financing and whether this new $221-million fund will make a difference. 


    Click at the top of this page to hear the whole episode or download the CBC Listen app.

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