Does the smell of CK One take you back? How the pandemic has ramped up nostalgia marketing
CK One. Punky Brewster. Pokemon cards. Sega Genesis. A few among thousands of retro flashback products back on the market to try and tap into the power of nostalgia.
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The trend to look back has kicked into high gear during the pandemic, and it means big sales for businesses tapping into the zeitgeist of yesteryear.
But there's a downside to too much nostalgia — a concept that actually grew out of a medical diagnosis!
Producer Tracy Fuller asks — what's so bad about our collective yearning for the "before times?"
Click "listen" at the top of the page to hear this segment, or download the Cost of Living podcast.