Why plant-based burgers should be 'Awesome' instead of trying to go 'Incogmeato'
What's behind how companies are naming their meat alternatives?
Plant-based food has gone mainstream, with Beyond Meat, the Impossible Burger, and Nestle's soon to launch Awesome Burger offering a taste and texture that mimics real meat.
- CBC Radio's new business and economics show, Cost of Living, airs on CBC Radio One every Saturday at 11:30 a.m. (12 p.m. NT) or online anytime at CBC Listen.
But a closer look shows an entire marketing apparatus is actually trying to change how we feel about eating veggies as a main course.