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Is the lowest price the law again? Zellers returns as a pop-up store

The Hudson's Bay Company has dusted off one of its old, defunct brands and opened up a Zellers "pop-up" store. While it's got big red Z's across the shop floor, retail experts say the store could be about gauging interest in the brand itself.
A Zellers "pop-up" store was opened by HBC in the Burlington Centre Hudson's Bay in late September 2021. No sign of Zeddy or the Zellers Restaurant. (Anis Heydari/CBC)

The Hudson's Bay Company has dusted off one of its old, defunct brands and opened up a Zellers "pop-up" store in Burlington, Ontario.

While it's got big red Z's across the shop floor, retail experts say the store could be about gauging interest in the brand itself.

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Producer Anis Heydari went to southern Ontario to check out whether the law of low prices still applies.


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