Cost of Living·Listen

Funfetti, Dunkaroos or Space Jam cereal to your door? Subscription boxes mail happiness to your brain

Monthly subscription boxes appeal to niche interests. Do you like breakfast cereal? Get new sugary delights every month! Are you a witch? Try the "hag bag," which may or may not be sent via broomstick each month. But how do they affect your brain?

Subscription boxes and what the business trend is doing to us

Subscribers to the Cereal Box Club can enjoy Funfetti, Dunkaroos or Space Jam cereal. Don't worry, the milk is not included or mailed as part of the box. (Anis Heydari/CBC)

Monthly subscription boxes appeal to niche interests.

Do you like breakfast cereal? Get new sugary delights every month!  Are you a witch? Try the "Hag Swag" box, which may or may not be sent via broomstick each month.

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Producer Danielle Nerman looks at the exploding popularity of subscription boxes and how that monthly surprise in the mail affects your brain in ways that keep you wanting more deliveries each month.


Listen to the segment above  — or download and subscribe to the Cost of Living podcast. 

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